Disney hopes game character makes it to big screen | Inquirer Technology: "LOS ANGELES–The Walt Disney Co. has used mobile games to promote its movies, but now it’s trying something new: launching a cuddly character in a game in the hope he makes it to the big screen someday.
In a first effort at the new strategy, Disney is launching this week an animated alligator named “Swampy,” whose bizarre quest in the 99-cent iPhone game “Where’s My Water?” is to keep clean.
The reptile, unlike his in-the-wild counterparts, lives under a big city and mostly hangs around in his bathtub, waiting for iPhone owners to dig a digital trench that allows water to flow into his poorly connected plumbing.
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