Google Secure Search shuts out SEO scammers - GMA News Online - The Go-To Site for Filipinos Everywhere: "Google has started securing its search with a twofold process that can potentially shut out scammers who rely on search engine optimization (SEO) to lure victims to their sites.
Computer security firm Trend Micro said Google's new search process effectively keeps SEO scammers in the dark on what search terms are popular.
"(B)lackhat SEO sites won’t be able to access those stats either. It’s very useful for them to know what search term they have successfully hijacked. This is bad for them also for statistical purposes. When these sites receive visits from search engine visitors, they will have no idea what search sent them there. They won’t have a clear idea which search terms work and which don’t, so they are essentially in the dark," it said.
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