5/13/12

Mobile – Facebook And Google Can’t Live With It And They Can’t Live Without It | TechCrunch

Mobile – Facebook And Google Can’t Live With It And They Can’t Live Without It | TechCrunch: "This week Facebook did a virtually unprecedented thing. In the middle of its IPO roadshow it modified its S1 filing in reaction to questions it had been being asked by analysts. The modification I refer to stated that Facebook wanted to acknowledge a trend; that trend is the declining ARPU (average revenue per user) being seen in its current quarter. This trend is being driven, Facebook said, by the growth in its usage on mobile platforms and its inability to monetize those platforms in the same way, or at the same rate, as its desktop/laptop offerings.

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