Mobile phones open new doors for advertising | Inquirer Technology: "MANILA, Philippines – New doors are being opened to advertisers in the Asia-Pacific, owing to the continuous growth of mobile phone users in the region, an executive of a mobile advertising company said.
“Mobile phones are part of people’s lives, always in hand and integrated into lifestyles and work. Mobile is about here and now. Through mobile advertising campaigns, advertisers are able to reach consumers at any time in the day, and get responses almost immediately,” Fabrizio Caruso, Vice President of Business Development & GM Asia Pacific, Out There Media said in an e-mail interview with INQUIRER.net.
Mobile advertising is also a highly effective, albeit new, medium which can help build the profile of a company or a brand within a well-targeted audience, Caruso said.
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