Google tests new 'Sunday Newspaper'-style ads - Technology - GMA News Online - Latest Philippine News: "Search giant Google is testing a new type of ad that mimics the full-page inserts in weekend newspapers, a tech site reported Tuesday (Manila time).
The large-format ads allow users to explore specials being promoted at nearby retail locations, tech site Mashable quoted a Google spokesperson as saying.
"The ads, which will be personalized based on a number of factors including location and query, will pop up when viewers click on search or display ads. The ad format is compatible with desktop, mobile and tablet devices," Mashable said.
It said the new ad format will likely be unveiled formally at an Advertising Week event in Manhattan later this week.
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